UX / UI Design

The goal of UX is to make products more usable, useful, and enjoyable for its users; to improve user experience. Here are some images that depict a few stages in the UX process while migrating a website to a new design system. This process includes the development of personas based on metrics and user data, user journeys, information architecture and workflow mapping, wire-framing, component design, prototyping, content strategy, improvements to UX/UI, template development, and user testing. Small iterations on design are not uncommon, and are based on user behavior metrics, analytics, and user feedback.